proQ – New Brand for Data Quality Builds Efficient, AI-Driven Logistics Processes
Stuttgart, March 25, 2026
proQ is the new brand that helps companies get high-quality data, which is a strategic success factor that helps raise their logistics processes to a whole new level. The more processes are automated and digitally supported, especially using AI, the more important the quality of the data becomes. This is where automated solutions to collect reliable master data come in, along with innovative technologies to help companies comply with the new EU Packaging and Packaging Waste Regulation (PPWR). The latest generation of MultiScan provides outstanding support for companies wanting the complete, precise master data needed to support efficient supply chain processes in preparation for the future.
Global supply chains are more complex than ever and regulatory requirements are increasing. These conditions make obtaining consistent, high-quality master data all the more important. For many companies, incomplete or low-quality master data continues to be problematic. proQ addresses this issue with products that focus on master data quality and process efficiency – from goods-in to goods-out to transport – because these are important strategic success factors. Automated processes and applications with artificial intelligence in particular form the foundation for intelligent decisions. However, they can only unfold their full potential when supplied with high-quality master data. This is exactly why high-quality data is not just important for efficient processes, but also for costs and energy efficiency.
“High quality master and process data is like having strong roots: They provide the entire system with critical nutrients. When the roots are healthy and stable, the crown of the tree can grow properly and we can harvest the fruits of our labor in the form of efficient logistical processes,” explains Bernd Stöger, Vice President of Digital Products at proQ, about the relevance of master data management in logistics.
PPWR: New EU regulations putting pressure on companies
One of the current factors making high‑quality master data more important is the new EU Packaging and Packaging Waste Regulation (PPWR). The new regulation requires companies to comprehensively document packaging data digitally, completely and transparently – from dimensions to material types and packaging hierarchies to sustainability certificates and labeling obligations. Without automated processes, compliance costs rise significantly. proQ helps companies to fulfill these requirements efficiently and to reduce expenses through well-conceived technologies, consistent data models and automated data capture.
MultiScan: Next-gen complete master data capture
MultiScan by proQ records all the relevant master data in one step – completely, precisely and automatically. The system captures master data in just a few seconds and provides all the data required for compliance with the PPWR: dimensions, weight, material information, packaging hierarchies and much more.
Especially key for meeting this requirement is the new PackData Assistant, which guides companies reliably through all the PPWR-relevant attributes and creates standardized, audit-proof data sets. This makes MultiScan a key tool for:
- PPWR-compliant packaging data,
- efficient process design,
- automated and scalable data acquisition, and
- providing a strong foundation for operational excellence.
The new MultiScan generation additionally features white label options, revised hardware components and an advanced web app.
Precise data for supply chain excellence
proQ develops solutions to improve master data quality right where master data is generated or processed. The result? The highest quality data, clear processes and measurable increases in efficiency across the entire supply chain. In the goods-in area, proQ makes rapid, digital and compliant master data acquisition possible – all without manually measuring anything. Precise data means you use space optimally, whether in a manual, automated or robot-supported warehouse, ensuring stable processes. In goods-out, the solution reduces packaging and transport costs, making sure the right size carton is used while avoiding the transport of air. At the same time, companies increase their transport capacities and optimize volumes for more efficiency and lower costs.
proQ – your strategic foundation for the future
proQ combines decades of know-how from the automation and digital product sectors. The company focuses on high-value product master data – now more relevant than ever – as the foundation for efficient logistics processes. proQ offers a clearly structured, future-oriented product portfolio for companies wanting to make their processes measurable, to improve the quality of their data and to ensure that they comply with regulations. With a growing product portfolio ranging from automated measuring technologies to data-driven services, proQ is striving to establish an international benchmark for data quality and process excellence. Working with business partners and system integrators, proQ is able to reach an even wider market.
About proQ
proQ stands for data quality and process efficiency for the entire value chain, developing technologies and applications companies can use for precise acquisition, intelligent processing, and reliable integration of master data into their systems.
With innovative measurement technologies, smart software and a clear focus on quality, proQ creates the basis for efficient, scalable and sustainable logistics processes. Their products range from fully automatic data acquisition to targeted data enrichment to the transparent provision of quality-assured information for downstream processes.
Press contact
Nina Firgo
KNAPP Systemintegration
Head of Marketing & Communications
Waltenbachstraße 9
8700 Leoben | Austria
Tel.: +43 676 8979 6289
presse@knapp.com